Conceptualizing virtual communities as enablers of community-based entrepreneurship and resilience | Sankaran, K.
/5

0 avis

Conceptualizing virtual communities as enablers of community-based entrepreneurship and resilience

Archive ouverte : Article de revue

Sankaran, K. | Demangeot, Catherine

Edité par HAL CCSD ; Emerald

International audience

Consulter en ligne

Suggestions

Du même auteur

Social contagion of online and offline deviant behaviors and its value outcomes: The case of tourism ecosystems | Plé, Loïc

Social contagion of online and offline deviant behaviors and its value outc...

Archive ouverte: Article de revue

Plé, Loïc | 2019-06-21

International audience. Using tourism as an illustrative case, this conceptual article contributes to deviant behavior literature by considering the interrelationships between online and offline deviant behaviors an...

Constructing a bridge to multicultural marketplace well-being: A consumer-centered framework for marketer action | Demangeot, Catherine

Constructing a bridge to multicultural marketplace well-being: A consumer-c...

Archive ouverte: Article de revue

Demangeot, Catherine | 2018-12-23

International audience. As modern societies have become increasingly diverse, we witness elevated tensions between different cultural groups. Through spaces and representations they create, marketers provide interac...

Institutionalizing Diversity-and-Inclusion-Engaged Marketing for Multicultural Marketplace Well-Being | Kipnis, Eva

Institutionalizing Diversity-and-Inclusion-Engaged Marketing for Multicultu...

Archive ouverte: Article de revue

Kipnis, Eva | 2021-04-01

International audience. Within an institutional theory framework, this article identifies three interconnected fields of the marketing institution—research, education, and practice—that contribute to advancing the d...

Chargement des enrichissements...