Portfolio building activities in social media : exercises in strategic communication / Karen Freberg

Livre

Freberg, Karen June. Auteur

Edited by SAGE Publications, Inc. - 2022

"Portfolio Building Activities in Social Media features over 125 real-world activities across various social media platforms designed to help students engage with social media from the perspective of a professional, strategic communicator. These activities and assignments give students hands-on experiences with real world challenges, and can be used to build a portfolio of work for use with job applications. Designed to be used with Freberg's social media book but flexible enough to bundle with any PR textbook, the exercise guide includes everything from brand analyses to budget assignments to pitch activities"--

Introduction to social media : an art and science. Ethical and legal fundamentals of social media. Personal and professional branding for social media. Diversity and inclusion in social media. Industry qualifications and roles in social media. Research in social media : listening, monitoring, and analysis. Strategic planning for social media. Influencer marketing. Paid media. Strategic writing for social media. Audience segmentation and analysis. Creating, managing and curating content (strategies, tactics, and key messages). Measurement, evaluation, budget and calendar considerations for social media. How social media is applied : exploring different specializations + case studies I. How social media is applied : exploring different specializations + case studies II. What does the social media world have that is new?.

Vérification des exemplaires disponibles ...

Se procurer le document

Vérification des exemplaires disponibles ...

Suggestions

Du même sujet

Marketing management / [Philip] Kotler, [Kevin] Keller | Kotler, Philip (1931-....). Auteur

Marketing management / [Philip] Kotler, [Kevin] Keller

Livre | Kotler, Philip (1931-....). Auteur | 2015 - 15e édition

"Découvrez la 15e édition du best-seller mondial du marketing ! L'accent est mis sur les trois bouleversements majeurs qui transforment les pratiques du marketing et les comportements de consommation : les nouvelles technologies, ...

Digital marketing / Raj Sachdev | Sachdeva, Rajesh (1951-....). Auteur

Digital marketing / Raj Sachdev

Livre | Sachdeva, Rajesh (1951-....). Auteur | 2023

"Sachdev's, Digital Marketing 1e is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital ma...

Social media strategy : marketing and adversing in the consumer revolution / Keith A. Quesenberry | Quesenberry, Keith A.. Auteur

Social media strategy : marketing and adversing in the consumer revolution ...

Livre | Quesenberry, Keith A.. Auteur | 2016

Social media strategy : a practical guide to social media marketing and customer engagement / Julie Atherton | Atherton, Julie. Auteur

Social media strategy : a practical guide to social media marketing and cus...

Livre | Atherton, Julie. Auteur | 2020

La quatrième de couv. indique : "Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work. Organizations often talk of digital planning but struggle to k...

Mercator : tout le marketing à l'ère de la data et du digital / Baynast, Lendrevie, Lévy | Baynast, Arnaud de (19..-....). Auteur

Mercator : tout le marketing à l'ère de la data et du digital / Baynast, Le...

Livre | Baynast, Arnaud de (19..-....). Auteur | 2021 - 13e édition

"Pourquoi Mercator est-il le livre de marketing le plus vendu en France ? Mercator est l'ouvrage le plus complet. Il couvre tous les fondamentaux du marketing : études de marché, politique de produit, de prix, de distribution et d...

Influence marketing : how to create, manage, and measure brand influencers in social media marketing / Danny Brown, Sam Fiorella | Brown, Danny. Auteur

Influence marketing : how to create, manage, and measure brand influencers ...

Livre | Brown, Danny. Auteur | 2013

Chargement des enrichissements...