Global marketing management / Warren J. Keegan

Livre | Keegan, Warren J.. Auteur | 2002 - 7th ed.

Global marketing / Warren J. Keegan,... Mark C. Green,...

Livre | Keegan, Warren J.. Auteur | 2005 - 4th edition, [International edition]

Global marketing / Warren J. Keegan,...,Mark C. Green,...

Livre | Keegan, Warren J.. Auteur | 2011 - 6th edition, global edition

Global marketing / Svend Hollensen

Livre | Hollensen, Svend. Auteur | 2020 - 8th edition.

La quatrième de couverture indique : "Globalization is the growing interdependence of national economies - involving primarily customers, producers, suppliers and governments in different markets. Global marketing therefore reflec...

Export mode d'emploi / Laure Fournier, Pierre Sahnoun

Livre | Fournier, Laure. Auteur | 1989

Global marketing / Warren J. Keegan,... Mark C. Green,...

Livre | Keegan, Warren J.. Auteur | 2005 - 4th edition, [International edition]

Économie internationale / Paul Krugman,... Maurice Obstfeld,... Marc Melitz...

Livre | Krugman, Paul R. (1953-....). Auteur | 2018 - 11e édition

Global marketing / Svend Hollensen

Livre | Hollensen, Svend. Auteur | 2014 - 6th edition

Global marketing / Warren J. Keegan, Mark C. Green

Livre | Keegan, Warren J.. Auteur | 2013 - 7th edition, global edition

Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing. What's new in this edition: -discussions on social media are no...