Principles of marketing engineering / Gary L. Lilien,... Arvind Rangaswamy,...

Livre | Lilien, Gary L (1946-....). Auteur | 2013 - 2nd ed.

The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering—putting together concepts, data, analyses, and simulations to...

Marketing 6.0 : the future is immersive / Philip Kotler, Hermawan Kartajaya...

Livre | Kotler, Philip

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the Four Ps of Marketing, Philip Kotler, explains how marketers can use techn...

Marketing management / Philip Kotler, Kevin Lane Keller

Livre | Kotler, Philip (1931-....). Auteur | 2016 - 15th edition

Global marketing / Svend Hollensen

Livre | Hollensen, Svend. Auteur | 2020 - 8th edition.

Brands and branding / Rita Clifton and John Simmons et al.

Livre | Clifton, Rita. Auteur | 2003

Digital marketing / Raj Sachdev

Livre | Sachdeva, Rajesh (1951-....). Auteur | 2023

"Sachdev's, Digital Marketing 1e is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital ma...

Luxury and fashion marketing : the global perspective / Satyendra Singh

Livre | Singh, Satyendra. Auteur | 2021

The globalization of the world’s markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets. As a result, the demand for these luxury products has increased globall...

Marketing management / Philip Kotler, Kevin Lane Keller

Livre | Kotler, Philip (1931-....). Auteur | 2016 - 15th edition

Le lobbying / Pierre Bardon et Thierry Libaert

Livre | Bardon, Pierre (1948-....). Auteur | 2012