Foundations of marketing / John Fahy, David Jobber

Livre | Fahy, John (1962-....). Auteur | 2019 - 6e édition.

"Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concep...

Principles and practice of marketing / David Jobber

Livre | Jobber, David (1947-). Auteur | 2007 - 5ème éd.

Principles and practice of marketing / David Jobber

Livre | Jobber, David (1947-). Auteur | 2010 - 6ème édition

Marketing management / Philip Kotler, Kevin Lane Keller

Livre | Kotler, Philip (1931-....). Auteur | 2016 - 15th edition

Global marketing / Svend Hollensen

Livre | Hollensen, Svend. Auteur | 2020 - 8th edition.

La quatrième de couverture indique : "Globalization is the growing interdependence of national economies - involving primarily customers, producers, suppliers and governments in different markets. Global marketing therefore reflec...

International economics : theory & policy / Paul R. Krugman,... Maurice Obs...

Livre | Krugman, Paul R. (1953-....). Auteur | 2012 - 9th édition

Les indomptables : figures de l'anorexie / Ginette Raimbault, Caroline Elia...

Livre | Raimbault, Ginette (1924-2014). Auteur | 1989

Financial analysis, 2nd Custom Edition / Krishna G. Palepu, Paul M. Healy, ...

Livre | Palepu, Krishna G. (1954-....). Auteur | 2020

Financial accounting / Robert Libby, Patricia A. Libby, Frank Hodge

Livre | Libby, Robert. Auteur | 2022 - Eleventh edition