Foundations of marketing / John Fahy, David Jobber

Livre | Fahy, John (1962-....). Auteur | 2019 - 6e édition.

"Valued by instructors and students alike, Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concep...

Principles and practice of marketing / David Jobber

Livre | Jobber, David (1947-). Auteur | 2007 - 5th edition

Principles and practice of marketing / David Jobber

Livre | Jobber, David (1947-). Auteur | 2010 - 6ème édition

Customer relationship management : concept, strategy, and tools / by V. Kum...

Livre | Kumar, V.. Auteur | 2012 - 2nd edition

Sur la 4e de couv. : "Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives onl...

Global marketing / Svend Hollensen

Livre | Hollensen, Svend. Auteur | 2020 - 8th edition.

Cas en marketing / sous la direction de Sylvie Hertrich, Ulrike Mayrhofer

Livre | Hertrich, Sylvie. Directeur de publication | 2008

Private equity 4.0 : reinventing value creation / Benoit Leleux, Hans van S...

Livre | Leleux, Benoît. Auteur | 2015

"A multi-perspective look at private equity's inner workingsPrivate Equity 4.0 provides an insider perspective on the private equity industry, and analyzes the fundamental evolution of the private equity asset class over the past ...

Fundamentals of management control : techniques and principles / Olivier Sa...

Livre | Saulpic, Olivier. Auteur | 2011

Entre Méduse et Narcisse : regard, psychose, institution / Maurice Villard

Livre | Villard, Maurice. Auteur | 2017