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To sell is human : the surprising truth about persuading, convincing, and influencing others / Daniel H. Pink
Livre
Edited by Canongate - 2018
Part one: Rebirth of a salesman. We're all in sales now. Entrepreneurship, elasticity, and ed-med. From caveat Emptor to caveat venditor. Part two: How to be. Attunement. Buoyancy. Clarity. Part three: What to do. Pitch. Improvise. Serve.