Global marketing / Svend Hollensen

Livre | Hollensen, Svend. Auteur | 2020 - 8th edition.

La quatrième de couverture indique : "Globalization is the growing interdependence of national economies - involving primarily customers, producers, suppliers and governments in different markets. Global marketing therefore reflec...

Export import management / Justin Paul,... Rajiv Aserkar,...

Livre | Paul, Justin (19XX-....). Auteur | 2013 - Second edition.

Foreign trade : institutional framework and basics. Export-import : documentation and steps. Methods and instruments of payment and pricing incoterms. Export-import strategies and practice. Export marketing. Methods of financing e...

International marketing / Michael Czinkota, Ilkka Ronkainen, Gilbert Zvobgo

Livre | Czinkota, Michael R.. Auteur | 2011

Global brand strategy : world-wise marketing in the age of branding / Jan-B...

Livre | Steenkamp, Jan-Benedict E.M. (19..-....) | 2017

"Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so th...

Vendre plus, acheter mieux à l'international : import-export mode d'emploi ...

Livre | Lucias, Laurence. Auteur | 2003

Export/import procedures and documentation / Thomas E. Johnson

Livre | Johnson, Thomas E.. Auteur | 2010 - Rev. and updated 4th ed.