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E-business & e-commerce management : strategy, implementation and practice / Dave Chaffey
Livre
Edited by Pearson/Financial Times Prentice Hall. Harlow, England, New York - 2011
Introduction to e-business and e-commerce. Marketplace analysis for e-commerce. E-business infrastructure. E-environment. E-business strategy. Supply chain management. E-procurement. E-marketing. Customer relationship management. Change management. Analysis and design. E-business service implementation and optimization.