Consumer behaviour : a European perspective / Michael R. Solomon, Gary Bamo...

Livre | Solomon, Michael R. (1956-....). Auteur | 2013 - Fifth edition

Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems fac...

Consumer behaviour : a European perspective / Michael R. Solomon, Gary J. B...

Livre | Solomon, Michael R. (1956-....). Auteur | 2016 - 6th Edition

Luxury fever : weighing the cost of excess / Robert H. Frank

Livre | Frank, Robert H. (1945-....). Auteur | 2010

"The turn of the twenty-first century witnessed a spectacular rise in gross consumption. With the super-rich setting the pace, everyone spent furiously in a desperate attempt to keep up. As cars and houses grew larger and more exp...

Consumers / Eric Arnould, Linda Price, George Zinkhan

Livre | Arnould, Éric J.. Auteur | 2004 - 2nd edition

The observational research handbook : understanding how consumers live with...

Livre | Abrams, Bill. Auteur | 2000

Techniques d'études de marché / Éric Vernette,...

Livre | Vernette, Éric (1957-....) - professeur en sciences de gestion. Auteur | 2017 - 4e édition