Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee

Livre | Usunier, Jean-Claude (1951-....). Auteur | 2005 - 4th edition

Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee

Livre | Usunier, Jean-Claude (1951-....). Auteur | 2009 - Fifth edition

Environnement international et gestion de l'exportation / Jean-Claude Usuni...

Livre | Usunier, Jean-Claude (1951-....). Auteur | 1988 - 3e édition

International marketing / Philip R. Cateora, R. Bruce Money, Mary C. Gilly,...

Livre | Cateora, Philip R. (19..-....). Auteur | 2020 - 18 ed

"At the start of the last millennium, the Chinese were the preeminent international traders. Although a truly global trading system would not evolve until some 500 years later, Chinese silk had been available in Europe since Roman...

International marketing / Michael Czinkota, Ilkka Ronkainen, Gilbert Zvobgo

Livre | Czinkota, Michael R.. Auteur | 2011

International financial management / Cheol S. Eun, Bruce G. Resnick, Tuugi ...

Livre | Eun, Cheol S.. Auteur | 2024 - 10th edition

"International financial fanagement provides students with a foundation for analysis through a text that is well-organized, comprehensive, and provides up-to-date coverage of the topics. Like the first eight editions, it is writte...

International marketing / Pervez N. Ghauri, Philip Cateora

Livre | Ghauri, Pervez N (1948-....). Auteur | 2014 - Fourth edition.

Global marketing / Svend Hollensen

Livre | Hollensen, Svend. Auteur | 2020 - 8th edition.

Management international / Sabine Urban,...

Livre | Urban, Sabine. Auteur | 1993