Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee

Livre | Usunier, Jean-Claude. Auteur | 2005 - 4th edition

Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee

Livre | Usunier, Jean-Claude. Auteur | 2009 - Fifth edition

Environnement international et gestion de l'exportation / Jean-Claude Usuni...

Livre | Usunier, Jean-Claude. Auteur | 1988 - 3e édition

Management international / Sabine Urban,...

Livre | Urban, Sabine. Auteur | 1993

International business / Simon Collinson, University of Birmingham, Rajnees...

Livre | Collinson, Simon. Auteur | 2020 - Eighth edition.

"We have continued to evolve the structure and content of this textbook in step with the rapidly changing world of international business. This includes completely revising several key chapters, including Chapter 6, on Internation...

Économie internationale / Paul Krugman,... Maurice Obstfeld,... Marc Melitz...

Livre | Krugman, Paul R. (1953-....). Auteur | 2018 - 11e édition

Des idées capitales : les origines improbables du Wall Street moderne / Pet...

Livre | Bernstein, Peter L.. Auteur | 2008 - 2e édition

International political economy / Thomas Oatley

Livre | Oatley, Thomas. Auteur | 2019 - Sixth edition

"Broadly viewing the global economy as a political competition that produces winners and losers, International Political Economy holistically and accessibly introduces the field of IPE to students with limited background in politi...

International marketing / Philip R. Cateora, R. Bruce Money, Mary C. Gilly,...

Livre | Cateora, Philip R.. Auteur | 2020 - 18 ed

"At the start of the last millennium, the Chinese were the preeminent international traders. Although a truly global trading system would not evolve until some 500 years later, Chinese silk had been available in Europe since Roman...