Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee

Livre | Usunier, Jean-Claude (1951-....). Auteur | 2005 - 4th edition

Marketing across cultures / Jean-Claude Usunier, Julie Anne Lee

Livre | Usunier, Jean-Claude (1951-....). Auteur | 2009 - Fifth edition

Environnement international et gestion de l'exportation / Jean-Claude Usuni...

Livre | Usunier, Jean-Claude (1951-....). Auteur | 1988 - 3e édition

International financial management / Cheol S. Eun, Bruce G. Resnick, Tuugi ...

Livre | Eun, Cheol S.. Auteur | 2024 - 10th edition

"International financial fanagement provides students with a foundation for analysis through a text that is well-organized, comprehensive, and provides up-to-date coverage of the topics. Like the first eight editions, it is writte...

Trade finance : principes et fondamentaux / David Leboiteux

Livre | Leboiteux, David. Auteur | 2020 - 3e édition

Au cours des dernières décennies, le Trade Finance a montré le rôle et l’importance des banques comme fournisseurs de liquidités pour le financement du commerce international. De nouveaux défis se présentent pour cette activité ba...

International business / Simon Collinson, University of Birmingham, Rajnees...

Livre | Collinson, Simon. Auteur | 2020 - Eighth edition.

"We have continued to evolve the structure and content of this textbook in step with the rapidly changing world of international business. This includes completely revising several key chapters, including Chapter 6, on Internation...

Des idées capitales : les origines improbables du Wall Street moderne / Pet...

Livre | Bernstein, Peter L.. Auteur | 2008 - 2e édition

International marketing / Philip R. Cateora, R. Bruce Money, Mary C. Gilly,...

Livre | Cateora, Philip R. (19..-....). Auteur | 2020 - 18 ed

"At the start of the last millennium, the Chinese were the preeminent international traders. Although a truly global trading system would not evolve until some 500 years later, Chinese silk had been available in Europe since Roman...

International marketing / Michael Czinkota, Ilkka Ronkainen, Gilbert Zvobgo

Livre | Czinkota, Michael R.. Auteur | 2011