Online brand communities : using the social web for branding and marketing ...

Livre | Martínez-López, Francisco J. (19..-....). Auteur | 2016

"This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, it...

Category management in purchasing : a strategic approach to maximize busine...

Livre | O'Brien, Jonathan (1967-....). Auteur | 2009

Management des achats : décisions stratégiques, structurelles et opérationn...

Livre | Bruel, Olivier. Auteur | 2014 - 2e édition [entièrement refondue et actualisée]

Purchasing and supply management / P. Fraser Johnson,...

Livre | Johnson, P. Fraser. Auteur | 2023

Procurement principles and management / Peter Baily, David Farmer, Barry Cr...

Livre | Baily, Peter. Auteur | 2008 - 10e édition

The invincible company / written by Alexander Osterwalder, Yves Pigneur, Fr...

Livre | 2020

"The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design Alex Osterwalder and Yves Pigneurs' Business Model Canvas changed the way the world creates and plans new busines...