The global public relations handbook : theory, research, and practice / edited by Krishnamurthy Sriramesh and Dejan Verčič

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Sriramesh, Krishnamurthy. Éditeur scientifique | Verčič, Dejan (19..-....). Éditeur scientifique

Edited by Routledge - 2020

La quatrième de couverture indique : "In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners. This edition's 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays on the intersection of public relations and international political systems, economic systems and levels of development, societal culture, different media systems including digital media, and activism. Essays in the second section discuss the communication of various global actors such as corporations (including family-owned enterprises), non-profits, governments (and public sector enterprises), global public relations agencies, IGOs such as the European Union and NATO and "informal" organizations such as activist groups, terrorists, and failed states. The third section discusses key global communication issues such as climate change, character assassination as a communication tool, internal communication, risk and crisis communication, public affairs, and public diplomacy. An essential resource for students and researchers of public relations, strategic communication, and international communication"

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