Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F....

Livre | Hooley, Graham J.. Auteur | 2008 - 4th edition

Pt. 1. Marketing Strategy. Chap. 1. Market-led strategic management. Chap. 2. Strategic marketing planning. Pt. 2. Competitive Market Analysis. Chap. 3. The changing market environment. Chap. 4. Customer analysis. Chap. 5. Competi...

Marketing strategy and competitive positioning.

Livre | Hooley, Graham J. - Eighth edition

'Marketing Strategy and Competitive Positioning' deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth disc...

Doing business research : a guide to theory and practice / Nick Lee

Livre | Lee, Nick (1975-...). Auteur | 2008

The Buyer's Balance : What your customers want to share with you / Bert Pae...

Livre | Paesbrugghe, Bert. Auteur | 2024

La 4ème de couv. indique : "Have you ever wondered why satisfied customers don’t always stay loyal customers? Why do so many companies adopt new sales or enabling technologies, but still fail to see the expected increases in turno...

Histoires de marques de luxe : quatre industries, quatre business models in...

Livre | Rebière, Philippe. Auteur | 2022

L'innovation de business model est une source d'avantage compétitif reconnue par un grand nombre d'organisations. Dans l'environnement business actuel, en évolution rapide, les entreprises doivent réagir rapidement aux changements...

Marketing management / Kotler & Dubois

Livre | Kotler, Philip (1931-....). Auteur | 2000 - 10e édition

Marketing : une approche quantitative / Alexandre Steyer, Amélie Clauzel, P...

Livre | Steyer, Alexandre (1965-....). Auteur | 2005

Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawa...

Livre | Kotler, Philip (1931-....). Auteur | 2017

Marketing research : an applied orientation / Naresh K. Malhotra

Livre | Malhotra, Naresh K.. Auteur | 2007 - 5. ed., Pearson internat. ed.