Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F....

Livre | Hooley, Graham J.. Auteur | 2008 - 4th edition

Pt. 1. Marketing Strategy. Chap. 1. Market-led strategic management. Chap. 2. Strategic marketing planning. Pt. 2. Competitive Market Analysis. Chap. 3. The changing market environment. Chap. 4. Customer analysis. Chap. 5. Competi...

Doing business research : a guide to theory and practice / Nick Lee

Livre | Lee, Nick (1975-...). Auteur | 2008

Marketing management / Philip Kotler, Kevin Lane Keller

Livre | Kotler, Philip (1931-....). Auteur | 2016 - 15th edition

Global marketing / Svend Hollensen

Livre | Hollensen, Svend. Auteur | 2020 - 8th edition.

La quatrième de couverture indique : "Globalization is the growing interdependence of national economies - involving primarily customers, producers, suppliers and governments in different markets. Global marketing therefore reflec...

Marketing management / [Philip] Kotler, [Kevin] Keller

Livre | Kotler, Philip (1931-....). Auteur | 2015 - 15e édition

"Découvrez la 15e édition du best-seller mondial du marketing ! L'accent est mis sur les trois bouleversements majeurs qui transforment les pratiques du marketing et les comportements de consommation : les nouvelles technologies, ...

Marketing research : an applied orientation / Naresh K. Malhotra,...

Livre | Malhotra, Naresh K.. Auteur | 2010 - 6th ed., Global ed.

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Childhood under siege : how big business ruthlessly targets children / Joel...

Livre | Bakan, Joel (1959-....). Auteur | 2011

"Corporations have found a new resource to be mined for profit: our children. In this shocking and indelible behind-the-scenes journey, Joel Bakan, acclaimed author and award-winning maker of the renowned film and international be...