How brands grow : what marketers don't know / Byron Sharp

Livre | Sharp, Byron. Auteur | 2010

No filter : how Instagram transformed business, celebrity and culture / Sar...

Livre | Frier, Sarah. Auteur | 2020

The extraordinary inside story of how Instagram took over the world. In April 2012, Facebook spent $715 million buying out a photo app that was less than two years old. Everyone in Silicon Valley thought it was crazy. Ten years la...

Le grand livre du marketing digital : tendances, outils & stratégies : site...

Livre | Gallic, Claire. Auteur | 2023 - 3e édition

Le digital est un fabuleux terrain de jeu pour ceux qui connaissent sa culture, ses codes et ses techniques. Professionnel ou étudiant, ne restez pas en marge de cette révolution qui peut tant vous apporter ! Apprenez à en maîtris...

Brand success : how the world's top 100 brands thrive and survive / Matt Ha...

Livre | Haig, Matt. Auteur | 2011 - 2e édition

The thank you economy / Gary Vaynerchuk

Livre | Vaynerchuk, Gary (1975-....). Auteur | 2011

It's easy to think of business sales as one-sided transactions: good productions pumped into the hands of production-hungry consumers. But according to Gary Vaynerchuk, those one-way exchanges no longer tell the true story of what...

Alibaba : the house that Jack Ma built / Duncan Clark

Livre | Clark, Duncan. Auteur | 2016

Traces the founding of Alibaba, the world's second largest Internet company, by an English teacher from humble origins, drawing on exclusive interviews to explore how the company and Jack Ma have become icons and leading employers...