Contemporary strategy analysis / Robert M. Grant

Livre | Grant, Robert M (1948-....). Auteur | 2022 - 11nth edition.

"Contemporary Strategy Analysis equips managers and students of management with the concepts, frameworks, and techniques needed to make better strategic decisions. My goal is a strategy text that reflects the dynamism and intellec...

Cases to accompany Contemporary strategy analysis / Robert M. Grant

Livre | Grant, Robert M (1948-....). Auteur | 2008 - 6th ed.

Foundations of strategy / Robert M. Grant and Judith Jordan

Livre | Grant, Robert M (1948-....). Auteur | 2012

Preface. The concept of strategy. Industry analysis. Resources and capabilities. The nature and sources of competitive advantage. Business strategies in different industry and sectoral contexts. Technology-based industries and the...

Competitive advantage : creating and sustaining superior performance / Mich...

Livre | Porter, Michael E. (1947-....) - économiste. Auteur | 1985

Strategic Management / Frank T. Rothaermel

Livre | Rothaermel, Frank T.. Auteur | 2021 - Fifth edition

Histoires de marques de luxe : quatre industries, quatre business models in...

Livre | Rebière, Philippe. Auteur | 2022

L'innovation de business model est une source d'avantage compétitif reconnue par un grand nombre d'organisations. Dans l'environnement business actuel, en évolution rapide, les entreprises doivent réagir rapidement aux changements...

Competitive strategy dynamics / Kim Warren

Livre | Warren, Kim. Auteur | 2002

Le grand livre de la stratégie / Abate René, Jean-Marie Ducreux, Nicolas Ka...

Livre | Abate, René. Auteur | 2008

Strategic brand management : lessons for winning brands in globalized marke...

Livre | John, Deborah Roedder. Auteur | 2018

Preface. About the authors. Introduction to brand management. Importance of brands and brand management. The blip model: a framework for brand management. Understanding brands and brand meanings. Brands vs. products : types of bra...