Global marketing : a decision-oriented approach / Svend Hollensen

Livre | Hollensen, Svend. Auteur | 2011 - Fifth edition

Essentials of global marketing / Svend Hollensen

Livre | Hollensen, Svend. Auteur | 2012 - 2nd ed.

Global marketing / Svend Hollensen

Livre | Hollensen, Svend. Auteur | 2014 - 6th edition

Essentials of global marketing / Svend Hollensen

Livre | Hollensen, Svend. Auteur | 2012 - 2nd ed.

Global marketing / Svend Hollensen

Livre | Hollensen, Svend. Auteur | 2020 - 8th edition.

La quatrième de couverture indique : "Globalization is the growing interdependence of national economies - involving primarily customers, producers, suppliers and governments in different markets. Global marketing therefore reflec...

Global marketing : a decision-oriented approach / Svend Hollensen

Livre | Hollensen, Svend. Auteur | 2011 - Fifth edition

Global marketing / Svend Hollensen

Livre | Hollensen, Svend. Auteur | 2014 - 6th edition

Global brand strategy : world-wise marketing in the age of branding / Jan-B...

Livre | Steenkamp, Jan-Benedict E.M. (19..-....) | 2017

"Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so th...

Global marketing / Warren J. Keegan,... Mark C. Green,...

Livre | Keegan, Warren J.. Auteur | 2005 - 4th edition, [International edition]