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The indestructible brand : crisis management in the age of social media / Venke Sharma, Hushidar Kharas

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Sharma, Venke. Auteur | Kharas, Hushidar. Auteur

Edited by SAGE - 2017

The age of crisis. Creating a crisis-ready organization. Building a crisis playbook. Securing your digital assets. Social media monitoring. Storycrafting. Execution. After the storm.

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