The psychology of fashion / Carolyn Mair

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Mair, Carolyn. Auteur

Edited by Routledge, an imprint of the Taylor & Francis Group - 2018

What do our clothes say about us ? How do the clothes we wear affect our moods and emotions ? How does the fashion industry encourage us to aspire to look in a certain way ? The Psychology of Fashion offers an insightful introduction to the exciting and dynamic world of fashion in relation to human behaviour, from how clothing can affect our cognitive processes to the way retail environments manipulate consumer behaviour. The book explores how fashion design can impact healthy body image, how psychology can inform a more sustainable perspective on the production and disposal of clothing, and why we develop certain shopping behaviours. With fashion imagery ever present in the streets, press and media, The Psychology of Fashion shows how fashion and psychology can make a positive difference to our lives--back cover

Introduction. Wellbeing in the fashion industry. The influence of fashion on body image and 'beauty'. Fashion, self and identity. Fashion consumption. Fashion and behaviour. Conclusions.

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