The Buyer's Balance : What your customers want to share with you / Bert Pae...

Livre | Paesbrugghe, Bert. Auteur | 2024

La 4ème de couv. indique : "Have you ever wondered why satisfied customers don’t always stay loyal customers? Why do so many companies adopt new sales or enabling technologies, but still fail to see the expected increases in turno...

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Customer relationship management : concept, strategy, and tools / by V. Kum...

Livre | Kumar, V.. Auteur | 2012 - 2nd edition

Sur la 4e de couv. : "Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives onl...

Database systems : design, implementation and management / Carlos Coronel, ...

Livre | Coronel, Carlos. Auteur | 2018 - 13e édition.

"Provide a balanced approach to databases as the market-leading DATABASE SYSTEMS: DESIGN, IMPLEMENTATION, and MANAGEMENT, 13E emphasizes the knowledge and skills necessary for success and makes databases accessible without overwhe...

Conception d'une base de données : de l'analyse à la mise en œuvre / Mario ...

Livre | Alcaide, Mario (19..-....) - architecte de bases de données. Auteur | 2024

"Cet ouvrage s'adresse à tous les professionnels qui souhaitent concevoir une base de données. L'auteur, expert en architecture de bases de données, accompagne le lecteur de manière didactique à travers chaque étape de la création...

Data modeling essentials / Graeme C. Simsion and Graham C. Witt

Livre | Simsion, Graeme C.. Auteur | 2005 - 3rd edition