Global marketing / Svend Hollensen

Livre | Hollensen, Svend. Auteur | 2020 - 8th edition.

Brands and branding / Rita Clifton and John Simmons et al.

Livre | Clifton, Rita. Auteur | 2003

SQL par l'exemple : la pratique professionnelle des bases de données / Sylv...

Livre | Berger, Sylvain (19..-....) - chef de projet informatique. Auteur | 2022 - 2e édition

Au cœur des systèmes d'information se trouvent les bases de données relationnelles, outils informatiques incontournables. Pour les comprendre, mieux les appréhender, voire les utiliser, nous avons choisi d'allier expériences profe...

Business intelligence guidebook : from data integration to analytics / Rick...

Livre | Sherman, Rick. Auteur | 2015

La 4è de couv. indique : "Between the high-level concepts of business intelligence and the nitty-gritty instructions for using vendors’ tools lies the essential, yet poorly-understood layer of architecture, design and process. Wit...

Digital marketing / Raj Sachdev

Livre | Sachdeva, Rajesh (1951-....). Auteur | 2023

"Sachdev's, Digital Marketing 1e is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital ma...

Luxury and fashion marketing : the global perspective / Satyendra Singh

Livre | Singh, Satyendra. Auteur | 2021

The globalization of the world’s markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets. As a result, the demand for these luxury products has increased globall...