Sémiologie médicale / David Gray,... Peter Toghill,...

Livre | Gray, David. Auteur | 2003

Services Marketing / William Chitty, Steven D'Alessandro, David Gray [et al...

Livre | Chitty, William. Auteur | 2019 - Seconde édition

La 4è de couv. indique : "Services Marketing, second edition, adopts a practical learning approach to develop your understanding of ho established and evolving service strategies can satisfy customers' service needs and wants. It ...

Marketing management / [Philip] Kotler, [Kevin] Keller

Livre | Kotler, Philip (1931-....). Auteur | 2015 - 15e édition

"Découvrez la 15e édition du best-seller mondial du marketing ! L'accent est mis sur les trois bouleversements majeurs qui transforment les pratiques du marketing et les comportements de consommation : les nouvelles technologies, ...

Leap : how to thrive in a world where everything can be copied / Howard Yu

Livre | Yu, Howard. Auteur | 2018

Introduction: How competition works. Part I: What happened. The piano war: when strength becomes a weakness ; The first advantage of a pioneer: when competition works like a mudslide ; The second advantage of a pioneer: how knowle...

Good to great : why some companies make the leap... and others don't / Jim ...

Livre | Collins, James Charles (1958-....). Auteur | 2001

Marketing management / Philip Kotler, Kevin Lane Keller

Livre | Kotler, Philip (1931-....). Auteur | 2016 - 15th edition

Digital marketing / Dave Chaffey, Fiona Ellis-Chadwick

Livre | Chaffey, Dave (1963-....). Auteur | 2016 - 6th edition

Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Dig...

Contemporary issues in digital marketing / edited by Outi Niininen

Livre | Niininen, Outi. Éditeur scientifique | 2022

La quatrième de couverture indique : "This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned ex...