Sémiologie médicale / David Gray,... Peter Toghill,...

Livre | Gray, David. Auteur | 2003

Services Marketing / William Chitty, Steven D'Alessandro, David Gray [et al...

Livre | Chitty, William. Auteur | 2019 - Seconde édition

La 4è de couv. indique : "Services Marketing, second edition, adopts a practical learning approach to develop your understanding of ho established and evolving service strategies can satisfy customers' service needs and wants. It ...

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Le grand livre du marketing digital : tendances, outils & stratégies : site...

Livre | Gallic, Claire. Auteur | 2023 - 3e édition

Le digital est un fabuleux terrain de jeu pour ceux qui connaissent sa culture, ses codes et ses techniques. Professionnel ou étudiant, ne restez pas en marge de cette révolution qui peut tant vous apporter ! Apprenez à en maîtris...

Digital marketing / Dave Chaffey, Fiona Ellis-Chadwick

Livre | Chaffey, Dave (1963-....). Auteur | 2016 - 6th edition

Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Dig...

Contemporary issues in digital marketing / edited by Outi Niininen

Livre | Niininen, Outi. Éditeur scientifique | 2022

La quatrième de couverture indique : "This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned ex...

Internet marketing : integrating online and offline strategies / Mary Lou R...

Livre | Roberts, Mary Lou. Auteur | 2013 - 3rd edition

Internet marketing as part of the marketing communications mix. The internet value chain. Business models and strategies. The direct response and database foundations of internet marketing. Online branding and video marketing. Dis...

Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawa...

Livre | Kotler, Philip (1931-....). Auteur | 2017