The Go-Kart Organization : A Guide to Superior Performance for Mid-Sized Companies Willing to Scale Up / Gianni Camisa, Antonio Giangreco

Livre

Camisa, Gianni. Auteur | Giangreco, Antonio (1969-....). Auteur

Edited by Franco Angeli - 2019

La 4ème de couv. indique : "An innovative approach to business modelling and organizational design for companies willing to win the competitive race in the "new normal" world, based on the kart metaphor: superior road control, speed, simplicity, openness and risk propensity. Simplicity, agility, speed, openness, directness and responsiveness are the key attributes of a kart, but also the recipe for success in many businesses. Today's organizations are starving for those attributes, no matter the size or the industry: successful and innovative business modelling should incorporate them. This is essentially the aim of the book: to apply - through the kart-model - the principles of frugality and "unredundancy", adopting a holistic approach to business modeling. What is described in the book - the principles, models, tools, examples - best fit either growing and ambitious or distinctive mid-sized organizations, rather than large, global, multidimensional ones. Nonetheless, also large organizations could adopt the 'kart model', at divisional or business unit level, where and when there is a need to be simple and fast, and where the competitive advantage resides in speed and time, rather than large capital assets or on other more traditional components. This is also why the Book showcases corporate stories through cases to prove this point: most of these stories reference typical mid-sized companies that have built their success through adopting the 'kart principles'. They were not aware that they were doing this, but today they have become race track champions exactly because they did it."

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