0 avis
Winning with IP : managing intellectual property today / Adam Jolly
Livre
Edited by Novaro Publishing - 2021
"Intellectual property has a powerful impact on growth for those who integrate it into their business model. Drawing on the knowledge and experience of 20 top-level IP performers, including the innovation support team at the European Patent Office, this book reports on how IP is being used post-pandemic to create tech solutions, pick up the latest thinking, take a competitive lead, negotiate the best deal, knock back any challengers and open up a path to breakthrough growth. It gives a series of lessons and insights about how today’s winners are lining up their IP to transform early-stage ideas and technologies into assets around which competitive business models can be designed." (source : 4e de couv.)
Se procurer le document
Autre format
Issus de la même oeuvre
Suggestions
Du même sujet
