The SAGE handbook of marketing ethics / edited by Lynne Eagel, Stephan Dahl...

Livre | Eagle, Lynne. Éditeur scientifique | 2021

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing's many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organization...

Marketing communications : a European perspective / Patrick De Pelsmacker, ...

Livre | De Pelsmacker, Patrick (1957-....). Auteur | 2007 - Fourth edition

Marketing communications : a european perspective / Patrick De Pelsmacker, ...

Livre | De Pelsmacker, Patrick (1957-....). Auteur | 2017 - 6th edition

L' espace public : archéologie de la publicité comme dimension constitutive...

Livre | Habermas, Jürgen (1929-....). Auteur | 1993 - [Nouvelle édition avec préface]

Droit des sûretés / Laurent Aynès,... Pierre Crocq,... Augustin Aynès,...

Livre | Aynès, Laurent (1952-....). Auteur | 2024 - 17e édition

Les sûretés (cautionnement, garantie autonome, gage, nantissement, hypothèque, réserve de propriété, fiducie, etc.) protègent le créancier contre l'insolvabilité du débiteur. Elles sont indispensables au crédit, lequel innerve la ...

Digital international relations : technology, agency and order / edited by ...

Livre

This text analyses how digital transformation disrupts established patterns of world politics, moving International Relations (IR) increasingly towards Digital International Relations.Introducing Digital International Relations: T...

Advertising / Frank Jefkins,...

Livre | Jefkins, Frank (1920-....). Auteur | 2000 - 4th ed.

The advertising handbook / Sean Brierley

Livre | Brierley, Sean (1966-....). Auteur | 2002 - 2nd ed.

This book unravels the how and why of advertising and places the industry in its social, historical and political context. Focusing on key debates, it explores the competitive practices and discourses which govern the industry and...

Advertising : principles & practice / Sandra Moriarty, Nancy Mitchell, Will...

Livre | Moriarty, Sandra Ernst (1943-....). Auteur | 2009 - 8th ed.

A passion for the business. Introduction to advertising. Advertising's role in marketing. Advertising and society. Principle : strategy is creative, too. How advertising works. The consumer audience. Strategic research. Strategic ...