The art of successful brand collaborations : partnerships with artists, des...

Livre | Michel, Géraldine (19..-....) - professeure en marketing et stratégie d'entreprise. Auteur | 2020

"Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the complex process of brand collaborations and explains the key factors of success to build this specific form of a p...

Technology, sovereignty and international law / Francis Lyall.

Livre | Lyall, Francis

The dogma of the sovereignty of the state, deriving from the Peace of Westphalia, underpins much of the modern-day international system. However, developments in recent technology have led this ideology to depart from reality. Vie...

La fiscalité de l'innovation / Grégory Abate,...

Livre | Abate, Grégory (19..-....). Auteur | 2021

"Cet ouvrage présente une vue d'ensemble des règles fiscales applicables aux entreprises du secteur de l'innovation. La perspective adoptée est large puisqu'elle traite de l'imposition des bénéfices des sociétés mais aussi des imp...

Tout savoir facilement sur la relation client / Patrice Claviez-Homberg, Sa...

Livre | Claviez-Homberg, Patrice. Auteur | 2001

Retooling politics : how digital media are shaping democracy / Andreas Jung...

Livre | Jungherr, Andreas (1981-....). Auteur | 2020

"Donald Trump, the Arab Spring, Brexit: Digital media have provided political actors and citizens with new tools to engage in politics. These tools are now routinely used by activists, candidates, nongovernmental organizations, an...

Democratizing innovation / Eric von Hippel

Livre | Hippel, Eric von. Auteur | 2005