Research design for business & management / Siah Hwee Ang

Livre

Ang, Siah Hwee. Auteur

Edité par Sage Publications. London - 2014

La quatrième de couverture indique : "This logical and practical book makes no assumptions about the about your prior research knowledge but will instead provide you with a clear understanding of the commonly used methods in business and management research, and enable you to tackle the fundamental elements of the research proces"

Fundamentals of research. Introduction ; The origins of research ; The dessimation of research ; Basic terminologies ; Types of research ; Fundamental research expectations ; Research ethics ; Consequences of breach of ethical research behaviour ; Overview of the research process. Misperceptions, challenges and judgement calls in research. Introduction ; Misperceptions of research ; Challenges in the research process ; Judgement calls. The research question. Introduction ; Sources of research questions ; Approaches to research problems ; Starting points ; Systematic search of the literature ; Sources of information ; What constitutes a good research question?. Conducting a literature review. Introduction. What does a literature review include? How to best utilize the source articles ; Synthesizing the results ; Referencing ; Some do's and don'ts of referencing. Research design. Introduction ; Types of research design ; Research design decisions ; Levels of analysis ; Incorporating time in our research ; Context contingencies ; Research designs : some illustrations. Sampling and measurements. Introduction ; Primary and secondary data ; Sampling ; Measurements. Data collection methods. Introduction ; Interviews ; Focus groups ; Participant observation ; Case studies ; Survey designs ; Archival data ; Multi-industry and multi-country data. Descriptive and exploratory analysis. Introduction. Missing data ; Reliability and validity ; Factor analysis ; Descriptive analysis ; Bivariate analysis ; Bivariate correlation ; Significance testing. Qualitative analysis. Introduction ; When are qualitative research methods appropriate ; The key approaches to qualitative research ; Data recording and organization ; Data analysis and interpretation ; The validation process ; Qualitative analysis software. Quantitative analysis. Introduction ; Types of dataset ; Difference types of regression models ; Multiple linear regression analysis ; Regression models with categorical dependent variable ; Regression models with nominal dependent variable ; Quantitative analysis software. Writing up. Introduction. Typical sections of a research study ; Writing styles ; Writing up for journal submission ; Other advice on writing up. The importance of the research environment. Introduction. The primary research environment ; The secondary research environment ; Navigating the research supervision process ; Navigating the journal review process ; Concluding remarks.

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