Global brand strategy : world-wise marketing in the age of branding / Jan-B...

Livre | Steenkamp, Jan-Benedict E.M. (19..-....) | 2017

"Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so th...

Devenir une marque mythique / Georges Lewi

Livre | Lewi, Georges (1950-....). Auteur | 2019

Le web marketing / Stéphane Bodier, Jocelyne Kauffmann

Livre | Bodier, Stéphane (19..-....). Auteur | 2011

Le web marketing / Stéphane Bodier, Tiphaine Guerout

Livre | Bodier, Stéphane (19..-....). Auteur | 2017 - 3e édition mise à jour

Le web marketing est un nouveau métier, qui bouleverse toutes les règles du marketing classique. Chaque consommateur a des goûts, des moyens financiers, des aspirations qui lui sont propres et le web marketing permet de cibler bea...

Principles of marketing for a digital age / Tracy L. Tuten

Livre | Tuten, Tracy L. (1967-....). Auteur | 2020

This book was truly student-led in its design and development, and it incorporates digital marketing as central to what marketers do. It's a total package of resources, that combines quality examples, assessment and online resourc...

We first : how brands and consumers use social media to build a better worl...

Livre | Mainwaring, Simon. Auteur | 2011

Transforming the engine of capitalism. Redefining self-interest from me first to we first. The future of profit is purpose. Creating sustainable capitalism in five ways. Instilling we first values into capitalism. Why the world ne...