Packaging, mode d'emploi : de la conception à la distribution / Philippe De...

Livre | Devismes, Philippe. Auteur | 2000 - 2e édition

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Customer relationship management : concept, strategy, and tools / by V. Kum...

Livre | Kumar, V.. Auteur | 2012 - 2nd edition

Sur la 4e de couv. : "Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives onl...

How brands grow : what marketers don't know / Byron Sharp

Livre | Sharp, Byron. Auteur | 2010

How brands grow : la vérité sur la croissance des marques / Byron Sharp

Livre | Sharp, Byron. Auteur | 2017

La 4ème de couv. indique : "« La science a révolutionné toutes les disciplines sur lesquelles elle s'est penchée. Et maintenant, c'est au tour du marketing ! Tout marketeur qui se respecte se doit de mettre de côté les idées reçue...

Branding / Robert Jones

Livre | Jones, Robert (1957-....) - stratège. Auteur | 2017

Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philoso...