Gaining and sustaining competitive advantage / Jay B. Barney

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Gaining and sustaining competitive advantage / Jay B. Barney

Livre

Edited by Pearson. Upper Saddle River, NJ - 2011

PART I: The Logic of Strategic Analysis : Chapter 1. Introduction: What Is Strategy ?, Chapter 2. Firm Performance and Competitive Advantage, Chapter 3. Evaluating Environmental Threats, Chapter 4. Evaluating Environmental Opportunities, Chapter 5. Evaluating Firm Strengths and Weaknesses: The Resource-Based View. PART II: Business Strategies : Chapter 6. Cost Leadership, Chapter 7. Product Differentiation, Chapter 8. Flexibility: Real Options Analysis Under Risk and Uncertainty, Chapter 9. Tacit Collusion: Cooperation to Reduce Competition. PART III: Corporate Strategies : Chapter 10. Vertical Integration Strategies, Chapter 11. Diversification Strategies, Chapter 12. Implementing Corporate Diversification, Chapter 13. Strategic Alliances ,Chapter 14. Merger and Acquisition Strategies, Chapter 15. International Strategies.

Note

La couv. porte en plus : "International edition"

Language: anglais
Physical description: 1 vol. (V-495 p.) ; ill. ; 24 cm

Publication date: 2011
Edition statement: 4th ed.

ISBN: 978-0-13-247906-6 ; 0-13-247906-0

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