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Introduction to the music industry : an entrepreneurial approach / Catherine Fitterman Radbill
Livre
Edité par Routledge - 2017 - Second edition
Welcome to the creative economy. Why music professionals need to think like entrepreneurs. Developing the 21st century global music professional. Getting to know you : branding and marketing. Opportunities ahead : global rights management. Revenue streams : global performing and licensing. Revenue streams : music publishing. Revenue streams : broadcasting and digital media. Revenue streams : recorded music. Hands on : start something that matters. Spotlight on ... global music festivals.
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