International Marketing / Pervez N. Ghauri, Philip Cateora.

Livre | Ghauri, Pervez N (1948-....) - Fifth edition.

In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understan...

Research methods in business studies : a practical guide / Pervez Ghauri,.....

Livre | Ghauri, Pervez N (1948-....). Auteur | 2005 - 3rd edition

Research methods in business studies / Pervez Ghauri,...Kjell Grønhaug,...

Livre | Ghauri, Pervez N (1948-....). Auteur | 2010 - Fourth edition

Global marketing / Svend Hollensen

Livre | Hollensen, Svend. Auteur | 2020 - 8th edition.

International marketing / Michael Czinkota, Ilkka Ronkainen, Gilbert Zvobgo

Livre | Czinkota, Michael R.. Auteur | 2011

Exporter : pratique du commerce international / [sous la coordination de] F...

Livre | Gervais, Florence (1965-....). Directeur de publication | 2020 - 27e édition

International marketing / Philip R. Cateora, R. Bruce Money, Mary C. Gilly,...

Livre | Cateora, Philip R. (19..-....). Auteur | 2020 - 18 ed

"At the start of the last millennium, the Chinese were the preeminent international traders. Although a truly global trading system would not evolve until some 500 years later, Chinese silk had been available in Europe since Roman...

International Marketing / Pervez N. Ghauri, Philip Cateora.

Livre | Ghauri, Pervez N (1948-....) - Fifth edition.

In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understan...

International marketing / Michael R. Czinkota, Ilkka A. Ronkainen

Livre | Czinkota, Michael R.. Auteur | 2023 - Eleventh edition.