The Buyer's Balance : What your customers want to share with you / Bert Pae...

Livre | Paesbrugghe, Bert. Auteur | 2024

La 4ème de couv. indique : "Have you ever wondered why satisfied customers don’t always stay loyal customers? Why do so many companies adopt new sales or enabling technologies, but still fail to see the expected increases in turno...

Cas en marketing / sous la direction de Sylvie Hertrich, Ulrike Mayrhofer

Livre | Hertrich, Sylvie. Directeur de publication | 2008

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Customer relationship management : concept, strategy, and tools / by V. Kum...

Livre | Kumar, V.. Auteur | 2012 - 2nd edition

Sur la 4e de couv. : "Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives onl...

Pratiquer le marketing en 10 cas d'entreprises : Renault, La box des chefs,...

Livre | Garcia, Claire (19..-....) - formatrice-consultante en marketing. Auteur | 2021

Supply chain management : strategy, planning, and operation / Sunil Chopra,...

Livre | Chopra, Sunil (19..-....). Auteur | 2016 - 6th edition

La 4e de couv. indique : "For these Global Editions, the editorial team at Pearson has collaborated with educators across the world to address a wide range of subjects and requirements, equipping students with the best possible le...