Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Customer relationship management : concept, strategy, and tools / by V. Kum...

Livre | Kumar, V.. Auteur | 2012 - 2nd edition

Sur la 4e de couv. : "Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives onl...

Le marketing du tourisme / Christine Petr

Livre | Petr, Christine (1968-....). Auteur | 2010

L' économie touristique ou une croissance accessible / Léonce Deprez

Livre | Deprez, Léonce (1927-2017). Auteur | 2006

Le tourisme en France / Claude Peyroutet

Livre | Peyroutet, Claude (1932-2014). Auteur | 2010

Économie et politique du tourisme international / François Vellas

Livre | Vellas, François (19..-....). Auteur | 2007 - 2e édition