Monetarism : theory, evidence & policy / Howard R. Vane & John L. Thompson,...

Livre | Vane, Howard R.. Auteur | 1979

Economic forecasting : an introduction / K. Holden, D. A. Peel and J. L. Th...

Livre | Holden, Kenneth (1943-....). Auteur | 1990

Strategor : la référence en stratégie, de la start-up à la multinationale /...

Livre | Garrette, Bernard (19..-....). Auteur | 2019 - 8e édition

"Strategor est le livre de référence en stratégie, à la pointe de la pédagogie et des enjeux des entreprises. Il propose l'alliance efficace des connaissances théoriques, des méthodes opérationnelles et des cas réels d'entreprises...

Strategic social marketing : for behaviour & social change / Jeff French & ...

Livre | French, Jeff. Auteur | 2020 - Second edition.

Adopting an international approach and offering a broader context, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applyi...

Fundamentals of strategy / Gerry Johnson.., Richard Whittington,.. Kevan Sc...

Livre | Johnson, Gerry (19..-....). Auteur | 2012 - Second edition

Management of strategy : concepts and cases / Michael A. Hitt, Robert E. Ho...

Livre | Hitt, Michael A. | 2007

Guides students through the strategic management process using a model that blends the classic industrial organizational model with the resource-based view of the firm to explain how firms use the strategic management process to b...

Strategic management : concepts and cases / Frank T. Rothaermel,...

Livre | Rothaermel, Frank T.. Auteur | 2013 - International ed.

Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of chal...

Fundamentals of management control : techniques and principles / Olivier Sa...

Livre | Saulpic, Olivier. Auteur | 2011