The long tail : why the future of business is selling less of more / Chris ...

Livre | Anderson, Chris (1961-....). Auteur | 2008

Free : the future of a radical price / Chris Anderson

Livre | Anderson, Chris (1961-....). Auteur | 2009

La longue traîne : quand vendre moins, c'est vendre plus / Chris Anderson

Livre | Anderson, Chris (1961-....). Auteur | 2012

La longue traîne : quand vendre moins, c'est vendre plus / Chris Anderson

Livre | Anderson, Chris (1961-....). Auteur | 2012

Digital marketing / Raj Sachdev

Livre | Sachdeva, Rajesh (1951-....). Auteur | 2023

"Sachdev's, Digital Marketing 1e is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital ma...

The long tail : why the future of business is selling less of more / Chris ...

Livre | Anderson, Chris (1961-....). Auteur | 2008

Global marketing / Svend Hollensen

Livre | Hollensen, Svend. Auteur | 2020 - 8th edition.

Brands and branding / Rita Clifton and John Simmons et al.

Livre | Clifton, Rita. Auteur | 2003

Marketing 6.0 : the future is immersive / Philip Kotler, Hermawan Kartajaya...

Livre | Kotler, Philip

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the Four Ps of Marketing, Philip Kotler, explains how marketers can use techn...