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Conducting classic grounded theory : for business and management students / Isabelle Walsh, Judith A. Holton, Gaetan Mourmant
Livre
Edité par SAGE Publications - 2020
La 4ème de couv. indique : "Grounded theory (GT) is a popular method of research, allowing for the systematic generation of new theories or areas of enquiry from data that have themselves been systematically obtained. As a highly versatile approach, it can span qualitative, quantitative, and mixed methods. This book is an invaluable guide to using GT effectively in business and management dissertations, and offers practical guidance and insight into how to successfully transcribe and analyse data using the GT approach in your own research project."
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