E-commerce : de la stratégie à la mise en œuvre opérationnelle / Henri Isaa...

Livre | Isaac, Henri (1966-....). Auteur | 2008

Études et recherches sur la distribution / coordonné par Pierre Volle

Livre | Volle, Pierre (1968-....). Éditeur scientifique | 2000

Le e-management : vers l'entreprise virtuelle ? / S. Bellier, H. Isaac, E. ...

Livre | Enlart, Sandra (19..-....). Auteur | 2002

Digital marketing / Raj Sachdev

Livre | Sachdeva, Rajesh (1951-....). Auteur | 2023

"Sachdev's, Digital Marketing 1e is targeted primarily for undergraduate courses with flexibility to support certificate and graduate programs. Twelve chapters with three foundational chapters covering general topics of digital ma...

Social media strategy : marketing and adversing in the consumer revolution ...

Livre | Quesenberry, Keith A.. Auteur | 2016

M@rketing : e-business, e-marketing, cyber-marketing / Martine Janssens, Al...

Livre | Janssens-Umflat, Martine. Auteur | 2007

E-commerce : de la stratégie à la mise en œuvre opérationnelle / Henri Isaa...

Livre | Isaac, Henri (1966-....). Auteur | 2008

Internet marketing : strategy, implementation and practice / David Chaffey,...

Livre | 2009 - 4th edition

Digital business and e-commerce management / Dave Chaffey, Tanya Hemphill, ...

Livre | Chaffey, Dave (1963-....). Auteur | 2019 - 7th edition

Which strategies and tactics are needed to develop and implement a Digital Business? How do we work out where to put our investment? What are the things that have to happen in an organisation to make a Digital Business successful?...