Alliance advantage : the art of creating value through partnering / Yves L....

Livre | Doz, Yves. Auteur | 1998

From global to metanational : how companies win in the knowledge economy / ...

Livre | Doz, Yves. Auteur | 2001

Ringtone : exploring the rise and fall of Nokia in mobile phones / Yves L. ...

Livre | Doz, Yves. Auteur | 2018

This book recounts one of the greatest and most spectacular business successes and downfalls in history: that of Nokia in mobile phones. The analysis of Nokia's story distills more general observations and learning points for lead...

Strategic Management / Frank T. Rothaermel

Livre | Rothaermel, Frank T.. Auteur | 2021 - Fifth edition

Droit de la concurrence / Marianne Villemonteix

Livre | Lecene-Villemonteix, Marianne. Auteur | 2020 - 2e [édition]

Psychologie des valeurs / Christine Chataigné

Livre | Chataigné, Christine (1962-....). Auteur | 2014

Alliance advantage : the art of creating value through partnering / Yves L....

Livre | Doz, Yves. Auteur | 1998

Strategic alliances : an entrepreneurial approach to globalization / Michae...

Livre | Yoshino, Michael Y.. Auteur | 1995

The art of successful brand collaborations : partnerships with artists, des...

Livre | Michel, Géraldine (19..-....) - professeure en marketing et stratégie d'entreprise. Auteur | 2020

"Brand collaborations are widely considered the art of the perfect match. This book is a guide to understanding the complex process of brand collaborations and explains the key factors of success to build this specific form of a p...