Redefining retail : 10 guiding principles for a post-digital world / Philip Kotler and Giuseppe Stigliano.

Livre

Kotler, Philip

Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organisation's internal operations and processes, as well as its business strategy. You'll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more. The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss: The main challenges retailers face in a world that's been fundamentally transformed by the digital revolution. How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands. The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms. Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail: 10 Guiding Principles for a Post-Digital World will also prove invaluable to students of management, marketing and business administration, as well as anyone with an interest in the evolution of commerce.

Vérification des exemplaires disponibles ...

Se procurer le document

Vérification des exemplaires disponibles ...

Suggestions

Du même auteur

Marketing management / Philip Kotler, Kevin Lane Keller | Kotler, Philip (1931-....). Auteur

Marketing management / Philip Kotler, Kevin Lane Keller

Livre | Kotler, Philip (1931-....). Auteur | 2016 - 15th edition

Marketing management / [Philip] Kotler, [Kevin] Keller | Kotler, Philip (1931-....). Auteur

Marketing management / [Philip] Kotler, [Kevin] Keller

Livre | Kotler, Philip (1931-....). Auteur | 2015 - 15e édition

"Découvrez la 15e édition du best-seller mondial du marketing ! L'accent est mis sur les trois bouleversements majeurs qui transforment les pratiques du marketing et les comportements de consommation : les nouvelles technologies, ...

Marketing 6.0 : the future is immersive / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. | Kotler, Philip

Marketing 6.0 : the future is immersive / Philip Kotler, Hermawan Kartajaya...

Livre | Kotler, Philip

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the Four Ps of Marketing, Philip Kotler, explains how marketers can use techn...

Du même sujet

Next generation retail : how to use new technology to innovate for the future / Deborah Weinswig and Renee Hartmann | Weinswig, Deborah. Auteur

Next generation retail : how to use new technology to innovate for the futu...

Livre | Weinswig, Deborah. Auteur | 2023

"Forge deeper and more meaningul connections with consumers and embrace the latest opportunities occuring across the physical and digital retail landscape to become more adaptable, resilient, and sucessful"

Retailing in the 21st century : current and future trends / Manfred Krafft, Murali K. Mantrala (editors) |

Retailing in the 21st century : current and future trends / Manfred Krafft,...

Livre | 2006

Marketing 6.0 : the future is immersive / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. | Kotler, Philip

Marketing 6.0 : the future is immersive / Philip Kotler, Hermawan Kartajaya...

Livre | Kotler, Philip

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the Four Ps of Marketing, Philip Kotler, explains how marketers can use techn...

Corporate finance / Jonathan Berk, Peter DeMarzo. | Berk, Jonathan B. (1962-)

Corporate finance / Jonathan Berk, Peter DeMarzo.

Livre | Berk, Jonathan B. (1962-) - Sixth edition.

'Corporate Finance' blends coverage of time-tested principles and the latest advancements with the practical perspective of the financial manager, so students have the knowledge and tools they need to make sound financial decision...

Million dollar weekend : the surprisingly simple way to launch a 7-figure business in 48 hours / Noah Kagan. | Kagan, Noah

Million dollar weekend : the surprisingly simple way to launch a 7-figure b...

Livre | Kagan, Noah

'A lively read that provides a practical step-by-step guide to founding a business.' The Financial Times It's time to leapfrog the only hurdle between you and a million-dollar company.More people than ever want to be their own bos...

Influencers & creators : business, culture and practice / Robert V. Kozinets, Ulrike Gretzel & Rossella Gambetti. | Kozinets, Robert V. (1964-....)

Influencers & creators : business, culture and practice / Robert V. Kozinet...

Livre | Kozinets, Robert V. (1964-....)

This textbook combines cutting-edge conceptual and critical thinking with practical advice for those interested in the way influencers and content creators have profoundly impacted business and culture.Influencers And CreatorsA Ma...

Chargement des enrichissements...