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Think bigger : how to innovate / Sheena Iyengar.

Livre

Iyengar, Sheena

Sheena Iyengar - an acclaimed author and expert in the science of choice - provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming up with powerful new ideas.

PrefacePart I1. What Is Think Bigger?2. The Creative BrainPart II3. Step 1: Choose the Problem4. Step 2: Break Down the Problem5. Step 3: Compare Wants6. Step 4: Search In and Out of the Box7. Step 5: Choice Map8. Step 6: The Third EyeAcknowledgmentsBibliographyIndex.

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