Strategic management / Frank T. Rothaermel.

Livre | Rothaermel, Frank T. - Sixth edition.

'Strategic Management' uses a unified, singular voice to help students synthesize and integrate theory, empirical research, and practical applications with current, real-world examples.PART ONE: ANALYSIS CHAPTER 1: What Is Strateg...

You're the boss : become the manager you want to be (and others need) / Sab...

Livre | Nawaz, Sabina

Top Executive coach and former adviser to Bill Gates and Steve Ballmer, Sabina Nawaz, does not advocate for a leadership personality transplant, or a lengthy journey in self-development. Instead, she introduces simple strategies t...

Marketing 6.0 : the future is immersive / Philip Kotler, Hermawan Kartajaya...

Livre | Kotler, Philip

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the Four Ps of Marketing, Philip Kotler, explains how marketers can use techn...

Blue ocean strategy : how to create uncontested market space and make the c...

Livre | Kim, W. Chan - Expanded edition.

Expanded edition of this book which presents a systematic approach to making competition irrelevant in business and outlining principles and tools any organisation can create and capture untapped market spaces. Includes a new pref...

Shifting the marketing mindset : a toolkit to drive sustainable transformat...

Livre | Millard Dereudre, Clara

A clarion call for marketing to return to its roots and integrate sustainability principles, this book illustrates how the marketing function can drive organizations, delighting customers and impacting positively on society and th...

Greener marketing / John Grant

Livre | Grant, John (1964-....). Auteur | 2020