Finance / Erik Banks.

Livre | Banks, Erik - Fourth edition.

Now in its fourth edition, this is a clear and practical introduction to the world of finance. The book thoroughly explains essential financial statements, tools and concepts; fundamental financial instruments and transactions; an...

Managing innovation : integrating technological, market and organizational ...

Livre | Tidd, Joseph (1960-....) - Eighth edition

You don't have to look far before you bump into the innovation imperative. It leaps out at you from a thousand mission statements and strategy documents, each stressing how important innovation is to 'our customers/our shareholder...

L' innovation : avantage à l'attaquant / Richard Foster,...

Livre | Foster, Richard N. Auteur | 1986

Principles of marketing.

Livre | Kotler, Philip - Nineteenth edition

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive...

Innovation governance : how top management organizes and mobilizes for inno...

Livre | Deschamps, Jean-Philippe (1941-....). Auteur | 2014

Marketing 6.0 : the future is immersive / Philip Kotler, Hermawan Kartajaya...

Livre | Kotler, Philip

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the Four Ps of Marketing, Philip Kotler, explains how marketers can use techn...