Afficher la couverture 'The strategy and tactics of pricing : a guide to growing more profitably. | Nagle, Thomas T. (1951-....)' en grand format
/5

0 avis

The strategy and tactics of pricing : a guide to growing more profitably.

Livre

Nagle, Thomas T. (1951-....)

For MBA or advanced undergraduate courses in pricing strategy or pricing and product policy. Practical in focus and lively in style, this text provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development.

1. Strategic Pricing 2. Economic Value 3. Price and Value Communication 4. Price Structure 5. Pricing Policy 6. Price Competition 7. Price Level 8. Measurement of Price Sensitivity 9. Financial Analysis 10. Specialized Strategies 11. Creating a Strategic Pricing Capability 12. Ethics and the Law.

Vérification des exemplaires disponibles ...

Se procurer le document

Vérification des exemplaires disponibles ...

Suggestions

Du même auteur

The strategy and tactics of pricing : a guide to profitable decision making...

Livre | Nagle, Thomas T. (1951-....). Auteur | 2002 - 3rd ed.

The strategy and tactics of pricing : a guide to growing more profitably / ...

Livre | Nagle, Thomas T. (1951-....). Auteur | 2011 - 5th edition, international edition

Du même sujet

Marketing 6.0 : the future is immersive / Philip Kotler, Hermawan Kartajaya...

Livre | Kotler, Philip

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the Four Ps of Marketing, Philip Kotler, explains how marketers can use techn...

Économie internationale / Paul Krugman,... Maurice Obstfeld,... Marc Melitz...

Livre | Krugman, Paul R. (1953-....). Auteur | 2018 - 11e édition

International economics / Thomas A. Pugel

Livre | Pugel, Thomas A.. Auteur | 2016 - Sixteenth edition

International Economics ISE / Thomas Pugel, New York University.

Livre | Pugel, Thomas A. - 18th edition.

International Economics, 18e combines rigorous economic analysis with attention to the issues of economic policy that are alive and important today in this field. Written in a concise and readable format, Pugel uses economic termi...

International economics : theory & policy / Paul R. Krugman,... Maurice Obs...

Livre | Krugman, Paul R. (1953-....). Auteur | 2012 - 9th édition

International economics / Thomas A. Pugel

Livre | Pugel, Thomas A.. Auteur | 2020 - Seventeenth edition.

Why everybody trades: comparative advantage. Scale economies, imperfect competition, and trade. Nontariff barriers to imports. Trade blocs and trade blocks. Multinationals and migration: international factor movements. Forward exc...

Chargement des enrichissements...