The strategy and tactics of pricing : a guide to growing more profitably. | Nagle, Thomas T. (1951-....)
/5

0 avis

The strategy and tactics of pricing : a guide to growing more profitably.

Livre

Nagle, Thomas T. (1951-....)

For MBA or advanced undergraduate courses in pricing strategy or pricing and product policy. Practical in focus and lively in style, this text provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development.

1. Strategic Pricing 2. Economic Value 3. Price and Value Communication 4. Price Structure 5. Pricing Policy 6. Price Competition 7. Price Level 8. Measurement of Price Sensitivity 9. Financial Analysis 10. Specialized Strategies 11. Creating a Strategic Pricing Capability 12. Ethics and the Law.

Vérification des exemplaires disponibles ...

Se procurer le document

Vérification des exemplaires disponibles ...

Suggestions

Du même auteur

The strategy and tactics of pricing : a guide to profitable decision making / Thomas T. Nagle, Reed K. Holden | Nagle, Thomas T. (1951-....). Auteur

The strategy and tactics of pricing : a guide to profitable decision making...

Livre | Nagle, Thomas T. (1951-....). Auteur | 2002 - 3rd ed.

The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle,... John E. Hogan,... Joseph Zale,... | Nagle, Thomas T. (1951-....). Auteur

The strategy and tactics of pricing : a guide to growing more profitably / ...

Livre | Nagle, Thomas T. (1951-....). Auteur | 2011 - 5th edition, international edition

Du même sujet

International economics / Thomas A. Pugel | Pugel, Thomas A.. Auteur

International economics / Thomas A. Pugel

Livre | Pugel, Thomas A.. Auteur | 2016 - Sixteenth edition

International economics / Thomas A. Pugel | Pugel, Thomas A.. Auteur

International economics / Thomas A. Pugel

Livre | Pugel, Thomas A.. Auteur | 2020 - Seventeenth edition.

Why everybody trades: comparative advantage. Scale economies, imperfect competition, and trade. Nontariff barriers to imports. Trade blocs and trade blocks. Multinationals and migration: international factor movements. Forward exc...

Marketing 6.0 : the future is immersive / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. | Kotler, Philip

Marketing 6.0 : the future is immersive / Philip Kotler, Hermawan Kartajaya...

Livre | Kotler, Philip

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the Four Ps of Marketing, Philip Kotler, explains how marketers can use techn...

International economics : theory & policy / Paul R. Krugman,... Maurice Obstfeld,... Marc J. Melitz,... | Krugman, Paul R. (1953-....). Auteur

International economics : theory & policy / Paul R. Krugman,... Maurice Obs...

Livre | Krugman, Paul R. (1953-....). Auteur | 2012 - 9th édition

L' essentiel du droit européen : fiches de cours et cas pratiques corrigés / Annette Rebord,... | Rebord, Annette (19..-....). Auteur

L' essentiel du droit européen : fiches de cours et cas pratiques corrigés ...

Livre | Rebord, Annette (19..-....). Auteur | 2008

Économie internationale / Bernard Guillochon, Frédéric Peltrault, Baptiste Venet | Guillochon, Bernard. Auteur

Économie internationale / Bernard Guillochon, Frédéric Peltrault, Baptiste ...

Livre | Guillochon, Bernard. Auteur | 2020 - 9e édition

La 4e de couverture indique : "Ce manuel aborde, de façon claire et pédagogique, les grands thèmes de l’économie internationale, qu’il s’agisse de commerce ou de macroéconomie. Chaque chapitre expose les principales théories à par...

Chargement des enrichissements...