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Category management in purchasing : a strategic approach to maximize business profitability / Jonathan O'Brien.

Livre

O'Brien, Jonathan (1967-....)

Category management is a technique used to understand markets, analyse spend and make purchasing decisions which save money. It is a method of achieving effective supply management which delivers real value. Using case studies and practical examples, this book provides a clear definition and understanding of category management.

Chapter - 00: Introduction;Chapter - 01: Introducing category management;Chapter - 02: The principles of category management;Chapter - 03: Laying the groundwork for success;Chapter - 04: Stage 1 - Initiation;Chapter - 05: Stage 2 - Insight;Chapter - 06: Stage 3 - Innovation;Chapter - 07: Stage 4 - Implementation;Chapter - 08: Stage 5 - Improvement;Chapter - 09: Making category management happen;Chapter - 10: Guaranteeing success - Now and for the future.

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