Luxury fashion brand management and sustainability : unifying fashion with ...

Livre | Mitterfellner, Olga. Auteur | 2023

"This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and most importantly, the application of sustainable...

Sustainability marketing : a global perspective / Frank-Martin Belz and Ken...

Livre | Belz, Frank-Martin. | 2012 - 2nd ed.

'Sustainability Marketing' is primarily about the successful development and marketing of sustainable products and services (e.g. hybrid cars, fuel cell cars, car sharing, organic food products, fair trade products, passive houses...

Reimagining luxury : building a sustainable future for your brand / Diana V...

Livre | Nieto, Diana Verde

It has never been more important for the luxury industry to embrace sustainability and transform their businesses for a better future. However, in order to become authentically sustainable, companies need to shift their mindsets. ...

Principles of marketing.

Livre | Kotler, Philip - Nineteenth edition

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive...

Strategic luxury management : value creation and creativity for competitive...

Livre | Planelles, David Millan. Auteur | 2022

Institutions and economic theory : the contribution of the new institutiona...

Livre | Furubotn, Eirik Grundtvig (1923-....). Auteur | 2005 - 2nd edition