Data science for marketing analytics : a practical guide to forming a kille...

Livre | Baig, Mirza Rahim (19..-....). Auteur | 2021 - Second edition.

Selling luxury : connect with affluent customers, create unique experiences...

Livre | Lent, Robin. Auteur | 2009

Blue ocean shift : beyond competing : proven steps to inspire confidence an...

Livre | Kim, W. Chan

Drawing on more than a decade of work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organisation from a red ocea...

Toxic humans : combatting poisonous leadership in boards and organisations ...

Livre | Jenkins, Michael

International leadership expert Michael Jenkins shines a light on the adverse effects of dysfunctional and toxic boards and how they have the potential to destroy an organisation's culture. The reader is given a set of recommendat...

Corporate finance / Jonathan Berk, Peter DeMarzo.

Livre | Berk, Jonathan B. (1962-) - Sixth edition.

'Corporate Finance' blends coverage of time-tested principles and the latest advancements with the practical perspective of the financial manager, so students have the knowledge and tools they need to make sound financial decision...

Business research methods.

Livre | Quinlan, Christina - Third edition

Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan's qualitive and holistic approaches are combined with William Zikmund's quantitative and advan...