Data science for marketing analytics : a practical guide to forming a kille...

Livre | Baig, Mirza Rahim. Auteur | 2021 - Second edition.

Marketing 6.0 : the future is immersive / Philip Kotler, Hermawan Kartajaya...

Livre | Kotler, Philip

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the Four Ps of Marketing, Philip Kotler, explains how marketers can use techn...

Toxic humans : combatting poisonous leadership in boards and organisations ...

Livre | Jenkins, Michael

International leadership expert Michael Jenkins shines a light on the adverse effects of dysfunctional and toxic boards and how they have the potential to destroy an organisation's culture. The reader is given a set of recommendat...

Corporate finance / Jonathan Berk, Peter DeMarzo.

Livre | Berk, Jonathan B. (1962-) - Sixth edition.

'Corporate Finance' blends coverage of time-tested principles and the latest advancements with the practical perspective of the financial manager, so students have the knowledge and tools they need to make sound financial decision...

Business research methods.

Livre | Quinlan, Christina - Third edition

Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan's qualitive and holistic approaches are combined with William Zikmund's quantitative and advan...

Mercator : tout le marketing à l'ère de la data et du digital / Baynast, Le...

Livre | Baynast, Arnaud de (19..-....). Auteur | 2021 - 13e édition

"Pourquoi Mercator est-il le livre de marketing le plus vendu en France ? Mercator est l'ouvrage le plus complet. Il couvre tous les fondamentaux du marketing : études de marché, politique de produit, de prix, de distribution et d...