Data science for marketing analytics : a practical guide to forming a kille...

Livre | Baig, Mirza Rahim (19..-....). Auteur | 2021 - Second edition.

Blue ocean shift : beyond competing : proven steps to inspire confidence an...

Livre | Kim, W. Chan

Drawing on more than a decade of work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organisation from a red ocea...

Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawa...

Livre | Kotler, Philip (1931-....). Auteur | 2017

Deep purpose / Ranjay Gulati.

Livre | Gulati, Ranjay | 2022

Many companies have used purpose as a corporate buzzword to appear virtuous internally, and look good to the outside world. But a poor understanding of the importance of real purpose can have detrimental consequences for the profi...

Corporate finance / Jonathan Berk, Peter DeMarzo.

Livre | Berk, Jonathan B. (1962-) - Sixth edition.

'Corporate Finance' blends coverage of time-tested principles and the latest advancements with the practical perspective of the financial manager, so students have the knowledge and tools they need to make sound financial decision...

International Marketing / Pervez N. Ghauri, Philip Cateora.

Livre | Ghauri, Pervez N (1948-....) - Fifth edition.

In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understan...