Data science for marketing analytics : a practical guide to forming a kille...

Livre | Baig, Mirza Rahim (19..-....). Auteur | 2021 - Second edition.

Principles of marketing.

Livre | Kotler, Philip - Nineteenth edition

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive...

Day trading attention : how to actually build brand and sales in the new so...

Livre | Vaynerchuk, Gary

In his 2013 bestseller 'Jab, Jab, Jab, Right Hook', Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, a...

Consumer behaviour and digital transformation / Ayantunji Gbadamosi.

Livre | Gbadamosi, Ayantunji

This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the b...

The impact of digitalization on current marketing strategies / edited by Lu...

Livre

Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range...

A social strategy : how we profit from social media / Miko?aj Jan Piskorski...

Livre | Piskorski, Miko?aj Jan | 2016

Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25% of Internet use. Practically overnight, social media seems ...