Strategic management : concepts and cases / Frank T. Rothaermel,...

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Rothaermel, Frank T.. Auteur

Edited by McGraw-Hill-Irwin. New York - 2013

Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage.

Part One: Strategy Analysis. Chapter 1 What Is Strategy and Why Is It Important? Chapter 2 The Strategic Management Process. Chapter 3 External Analysis: Industry Structure, Competitive Forces, and Strategic Groups. Chapter 4 Internal Analysis: Resources, Capabilities, and Activities. Chapter 5 Competitive Advantage and Firm Performance. Part Two: Strategy Formulation. Chapter 6 Business Strategy: Differentiation, Cost Leadership, and Integration. Chapter 7 Business Strategy: Innovation and Strategic Entrepreneurship. Chapter 8 Corporate Strategy: Vertical Integration and Diversification. Chapter 9 Corporate Strategy: Acquisitions, Alliances, and Networks. Chapter 10 Global Strategy: Competing Around the World. Part Three: Strategy Implementation. Chapter 11 Organizational Design: Structure, Culture, and Control. Chapter 12 Corporate Governance, Business Ethics, and Strategic Leadership. Part Four: MINICASES. MINICASE 1 Michael Phelps: Strategizing for Gold. MINICASE 2 Strategy and Serendipity: A Billion-Dollar Bonanza. MINICASE 3 The Home Depot's Eco Options Boost Profit Margins. MINICASE 4 Starbucks: Re-creating Its Uniqueness. MINICASE 5 GE under Jack Welch vs. Jeffrey Immelt. MINICASE 6 JetBlue: Losing the Magic Touch? MINICASE 7 Which Automotive Technology Will Win? MINICASE 8 Core Competencies: From Circuit City to CarMax. MINICASE 9 P&G's New Corporate Strategy: Connect+Develop. MINICASE 10 The Wonder from Sweden: Is IKEA's Success Sustainable? MINICASE 11 Sony's Silos Prevent Collaboration Across Divisions. MINICASE 12 PepsiCo's Indra Nooyi: Performance with a Purpose. Part 5: 30 cases..

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