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Essentials of entrepreneurship and small business management.
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With a practical, 'hands on' approach to entrepreneurship, this text aims to provide students with the knowledge and tools they need to launch a business so that it has the greatest chance for success.
Brief Contents SECTION I: THE CHALLENGE OF ENTREPRENEURSHIP The Foundations of Entrepreneurship Ethics and Social Responsibility: Doing the Right Thing Creativity and Innovation: Keys to Entrepreneurial Success SECTION II: THE ENTREPRENEURIAL JOURNEY BEGINS Conducting a Feasibility Analysis and Designing a Business Model Crafting a Business Plan and Building a Solid Strategic Plan Forms of Business Ownership Buying an Existing Business Franchising and the Entrepreneur SECTION III: LAUNCHING THE BUSINESS Building a Powerful Bootstrap Marketing Plan E-Commerce and the Entrepreneur Pricing and Credit Strategies Creating a Successful Financial Plan Managing Cash Flow Choosing the Right Location and Layout SECTION IV: PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS Sources of Financing: Equity and Debt Global Aspects of Entrepreneurship Building a New Venture Team and Planning for the Next Generation Appendix: The Daily Perc Business Plan Cases.
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