Marketing management / [Philip Kotler, Kevin Lane Keller]

Livre | Kotler, Philip (1931-....). Auteur | 2006 - 12e édition [française]

Marketing management / Philip Kotler,... Kevin Lane Keller,...

Livre | Kotler, Philip (1931-....). Auteur | 2009 - 13th ed.

Marketing management / Philip Kotler,... Kevin Lane Keller,...

Livre | Kotler, Philip (1931-....). Auteur | 2012 - 14e global edition

Management stratégique de la marque / Kevin Keller,...

Livre | Keller, Kevin Lane (1956-....). Auteur | 2009 - 3e édition

Power brands : Measuring, making, and managing brand success / Jesko Perrey...

Livre | Perrey, Jesko. Auteur | 2015 - Third edition

Risk management and financial institutions / John C. Hull

Livre | Hull, John C. (1946-....). Auteur | 2018 - Fifth edition

"Risk Management and Financial Institutions, Fifth Edition explains all aspects of financial risk and financial institution regulation, helping you better understand the financial markets—and their potential dangers. Inside, you’l...

The new strategic brand management : advanced insights and strategic thinki...

Livre | Kapferer, Jean-Noël (19..-....). Auteur | 2012 - 5th ed.

The business of brands / by Jon Miller & David Muir

Livre | Miller, Jon. Auteur | 2004

B2B brand management / Philip Kotler, Waldemar Pfoertsch

Livre | Kotler, Philip (1931-....). Auteur | 2006