Services marketing : integrating customer focus across the firm / Alan Wils...

Livre | Wilson, Alan. Auteur | 2012 - 2nd European edition

This second European edition focuses on the development of customer relationships through quality service. Reflecting the increasing importance of the service economy, "Services Marketing" puts the customer's experience of service...

Services marketing : integrating customer focus across the firm / Alan Wils...

Livre | Wilson, Alan. Auteur | 2016 - 3rd european edition

La 4è de couv. indique : "European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketi...

Services marketing : integrating customer focus across the firm / Valarie A...

Livre | Zeithaml, Valarie A.. Auteur | 2009 - 5th ed.

This textbook provides a comprehensive review and analysis of services marketing issues, practice and strategy. Customer behaviour, expectations and perceptions are discussed early on in the text to form the basis for understandin...

Services marketing : integrating customer focus across the firm / Valarie A...

Livre | Zeithaml, Valarie A.. Auteur | 2018 - Seventh edition.

"Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to ...

Financial institutions management : a risk management approach / Anthony Sa...

Livre | Saunders, Anthony. Auteur | 2024 - 11th edition

Customer-centric marketing : a pragmatic framework / Ravi, R., and Baohong ...

Livre | Ravi, Ramamoorthi (1969-....). Auteur | 2016

Concevoir et améliorer l'expérience client digitale : le Triangle de l'Expé...

Livre | Batat, Wided (19..-....). Auteur | 2018

La 4e de couv. indique : "En pleine transformation digitale, comment faire évoluer l'expérience client pour la rendre plus innovante et performante ? Ce premier ouvrage complet et opérationnel expose l'ensemble des pratiques et de...

Culture client : l'ultime différenciation entre les entreprises / Serge Rou...

Livre | Rouvière, Serge. Auteur | 2023 - 2e édition

Face à une concurrence croissante et à un environnement incertain, les entreprises doivent cultiver leurs différences afin de se développer durablement. Leur seule voie de différenciation repose sur la facilité relationnelle avec ...

Tout savoir facilement sur la relation client / Patrice Claviez-Homberg, Sa...

Livre | Claviez-Homberg, Patrice. Auteur | 2001