Marketing management / [Philip] Kotler, [Kevin] Keller

Livre | Kotler, Philip (1931-....). Auteur | 2015 - 15e édition

"Découvrez la 15e édition du best-seller mondial du marketing ! L'accent est mis sur les trois bouleversements majeurs qui transforment les pratiques du marketing et les comportements de consommation : les nouvelles technologies, ...

Cross-cultural management : an introduction / David C. Thomas, Kerr Inkson

Livre | Thomas, David C.. Auteur | 2022

Working GlobeSmart : 12 people skills for doing business across borders / E...

Livre | Gundling, Ernest. Auteur | 2010

"Learn how to apply a new set of cultural competencies to successfully cross national or cultural boundaries. Working GlobeSmart shows how global people skills add value to global business and captures the essence of what global l...

Cross-cultural marketing / edited by Robert Rugimbana and Sonny Nwankwo

Livre | 2003

Knowledge-driven work : unexpected lessons from Japanese and United States ...

Livre | Cutcher-Gershenfeld, Joel (1956-....). Auteur | 1998

Global dexterity : how to adapt your behavior across cultures without losin...

Livre | Molinsky, Andy. Auteur | 2013